Palazzo Fendi is a wonderful place in the center of Rome. It is not just a flagship store: it is an experience that allows visitors to fully enjoy the magic of Fendi. Palazzo Fendi reflects the firm’s commitment to creativity in all its forms of expression, from its architecture to the collections it hosts or the incessant temporary facilities in collaboration with emerging artists. The first floor is the space destined to show the pret-a-porter collections for men and women. And on the second floor we find Palazzo Privé, a space reserved for VIP guests designed by Dimorestudio. We love the colors and the fabrics they have used to create a sophisticated, artistic and magical atmosphere.